âToday marks the beginning of an exciting new relationship between Dolphin Entertainment and Mattel, two companies that have consistently worked to delight and entertain children all over the world,â said Bill OâDowd, CEO, Dolphin Entertainment. âWe couldnât think of a better property to kick off Dolphinâs feature film division than Max Steel, which tells a story of the power of friendship and teamwork, with a heavy dose of humor â all qualities we hope to bring to our partnership with the Mattel team.â
âDolphin has an excellent track record in creating family, tween, teen and young adult- focused entertainment,â said Tom Ortenberg, CEO, Open Road Films. âWe canât wait to work with Bill OâDowd and his team to bring this product to the marketplace.â
âLaunching our film division has been a natural progression for us. Along with our established television and digital departments, our theatrical group will complete our goal of having a fully cross-platform production and distribution business,â added OâDowd. âOpen Road Films was the first choice for our theatrical partner as Tom Ortenberg, Elliott Kleinberg and Jason Cassidy are not only accomplished in the theatrical distribution business, but also true gentlemen.â
Created internally by Mattel, the Max Steel⢠franchise spans multi-platform entertainment, toys and consumer products. In development with Dolphin Entertainment the feature-length film will introduce audiences to a new and never-before-seen world of Max Steel.
âTeaming with Dolphin Entertainment and top Hollywood creative talent to write, produce and direct the feature film, Max Steel will excite and engage audiences around the world,â said Doug Wadleigh, Senior Vice President, Global Brands Marketing, Mattel. âMax Steelâs debut on the big screen is the next evolutionary step for the franchise utilizing a live-action theatrical format to truly personify the brand.â
Bill OâDowd will produce the film alongside kidâs entertainment veteran Julia Pistor who is producing for Mattel. Pistorâs storytelling and production expertise spans over two-decades with extensive work in television, film and syndication for premier global entertainment companies including Nickelodeon, HIT Entertainment and Viacom Enterprises.
âMax Steel is an action-packed, character-driven story that fits perfectly into the creative movie-making mold,â said Pistor. âWe have assembled a world-class team in bringing Christopher and Stewart to the project and collectively will tell the origin story of Max Steel in an authentic, visually compelling way.â
Max Steel tells the story of teenager Maxwell McGrath and alien companion Steel who can combine special turbo-energy powers to generate sensational superhero Max Steel. The storyline centers on bringing a positive and relatable hero to kids, drawing upon turbo-charged teamwork, laughter and friendship.
Max Steel writer Christopher Yost most recently rewrote and did the production work on Thor: The Dark World for Marvel and director Alan Taylor. He also wrote the superhero adventure Secret Headquarters for Paramount and Stuber Pictures. Previously, Yost was a member of Marvelâs Writers Program, where he worked on the first Thor.
Max Steel director Stewart Hendler recently directed and executive produced âH+,â a digital series for Dolphin Entertainment and Warner Brothers Entertainment, winning a Best Director award and sharing in a Best Sci-Fi or Action Series award at The 2013 Streamy Awards. Hendler also recently completed work on the award-winning digital series âHalo: Forward Unto Dawn.â Between them, âHaloâ and âH+â have garnered 24 industry nominations, thus far. He also directed feature films Whisper and Sorority Row.