Executive produced by Gwyneth Paltrow and Joel Gallen of Tenth Planet Productions, in collaboration with SU2C’s production team, the 2012 Stand Up To Cancer broadcast will feature previously announced stars Julia Roberts, Matt Damon, Michael Douglas, Jessica Biel, Samuel L. Jackson, Jeremy Renner, Seth Rogen, Emma Stone who will join Paltrow and SU2C Co-Founder Katie Couric. Taylor Swift, Coldplay, Alicia Keys and Tim McGraw will deliver moving, one-of-a-kind performances alongside inspiring patient stories. Actors and personalities including Simon Baker, Jordana Brewster, Diem Brown, Dana Delany, Chelsea Handler, Marg Helgenberger, Minka Kelly, Joe Manganiello, Jillian Michaels, Masi Oka, Ana Maria Polo, and Alison Sweeney will also take part in the broadcast.
ABC, CBS, FOX and NBC will donate one hour of simultaneous commercial-free primetime for the nationally televised fundraising special on Friday, Sept. 7, to be broadcast live from the Shrine Auditorium in Los Angeles. BIO, E!, ENCORE, HBO, HBO Latino, ION Television, LMN (Lifetime Movie Network), Logo, MLB Network, mun2, Palladia, SHOWTIME, Smithsonian Channel, STARZ, STYLE, TBS and VH1 have also committed to carry the Stand Up To Cancer telecast. Hulu will provide the exclusive online live stream of the telecast at Hulu.com/Stand-Up-To-Cancer. The program will include a celebrity phone/multi-media bank that will allow viewers to interact with participating talent. Viewers will also be able to donate via text-to-give and at StandUp2Cancer.org. One hundred percent of all public donations will go directly to cancer research.
The first two SU2C telecasts took place on September 5, 2008 and September 10, 2010. To date, more than $180 million has been pledged for SU2C’s innovative cancer research. Since 2008, SU2C has made grants to seven multi-disciplinary “Dream Teams” of researchers as well as to 26 young innovative scientists who are undertaking high-risk, potentially high-reward projects to end the reign of cancer as a leading cause of death in the world today. Eighty-five institutions are currently involved.
Stand Up To Cancer (SU2C) — a program of the Entertainment Industry Foundation (EIF), a 501(c)3 charitable organization — raises funds to hasten the pace of groundbreaking translational research that can get new therapies to patients quickly and save lives. In the fall of 2007, a group of women whose lives have all been affected by cancer in profound ways began working together to marshal the resources of the media and entertainment industries in the fight against this disease.
SU2C was founded on the belief that this is a pivotal juncture with the potential for transformative progress in cancer research because of two trends: breakthroughs made in our understanding of the basic science of cancer, and technological advances that enable us to translate them into new treatments. Today’s cancer researchers need additional funding to fulfill the promise of life-saving discoveries, and Stand Up To Cancer engages the public to support their work.