“The collaboration with Universal Studios’ creative teams is a fantastic cross-promotional opportunity and a great way to capture the spirit of the series, which makes its season three debut on AMC this October,” said Linda Schupack, AMC’s Executive Vice President of Marketing.
“‘The Walking Dead’ puts real people in incredibly horrific situations where they experience true, raw fear, and guests at Halloween Horror Nights experience the same thing,” said Jim Timon, Senior Vice President of Entertainment at Universal Orlando Resort. “We can’t wait to merge the two powerful concepts together.”
“With ‘The Walking Dead,’ we want to make fans of the series feel like they are literally walking in the footsteps of the show’s characters, experiencing all of the horrific events from the series just as they experienced them,” said John Murdy, Creative Director at Universal Studios Hollywood. “The goal is to make guests of Halloween Horror Nights feel like they are trapped in the world of ‘The Walking Dead,’ using all of the attention to detail and movie-quality production values that Halloween Horror Nights has become famous for. You’re no longer sitting on a couch, watching a show… you’re living it!”
Universal’s Halloween Horror Nights events have a more than 20-year history of creating incredibly entertaining, horrifying Halloween experiences that are consistently rated the nation’s best. The events on each coast feature highly-themed, disturbingly real, haunted mazes based on everything from film to nightmares — and streets filled with hundreds of specially trained “scare actors.”
Check out the announcement video the attraction in the player below!