Yet, when you look at both the teaser poster and the new trailer, there is no mention of Disney at all. Variety has a report on this and mentions that some things were left out of the original announcement:
Knowing Disney wanted to turn “The Avengers” into a franchise and bank on the success of “Iron Man” after buying Marvel for $4 billion, Par’s brass negotiated a deal in which it continues to collect 8% of the B.O. as part of fees it would have earned for distribbing the pic, as it did with the two “Iron Man” pics, “Thor” and “Captain America.” It gets 9% for “Iron Man 3.”
At the minimum, it earns $115 million, should they not perform.
At the same time, the deal granted Par placement on the marketing materials for both titles, even though Marvel’s films are fully owned by Disney and will be solely distributed and marketed by the Mouse House, Variety learned.
While moviegoers will continue to think Paramount is releasing The Avengers and Iron Man 3 in theaters, it is Disney doing all the work and who we talk to behind the scenes. A strange situation for sure, but we’ll get our superhero movies no matter what.
