Batman v Superman: Dawn of Justice Arrives at New York Toy Fair
Warner Bros. Consumer Products and DC Entertainment are presenting a super-powered showcase during International New York Toy Fair 2016 this weekend. Collections from Warner Bros. Pictures’ highly-anticipated feature film Batman v Superman: Dawn of Justice will be on display alongside the iconic Batmobile from the film, and we had a chance to preview these offerings tonight so that you can see them in the gallery below!
New York Toy Fair attendees will find Batman v Superman: Dawn of Justice to have a Super Hero presence with a world-class roster of licensees supporting the action-adventure epic; and the DC Super Hero Girls toyline will be presented for the first time at Mattel’s showroom. WBCP will also make a heroic statement at the first-ever Play Fair, displaying the Batmobile from Batman v Superman: Dawn of Justice, and showcasing the DC Super Hero Girls collection of product for fans to experience up close all weekend long.
Leading up to the eagerly anticipated release of Batman v Superman: Dawn of Justice, in theaters worldwide beginning March 25, 2016, WBCP has unleashed a must-have collection featuring some of the most iconic Super Heroes in pop culture, including DC Comics’ Batman, Superman and Wonder Woman. WBCP licensed merchandise arrives at retailers worldwide this month to allow fans around the globe to get in on the excitement of this epic adventure.
Revving up for Batman v Superman: Dawn of Justice is global master toy licensee Mattel as it displays its vast toy line, including action figures, vehicles, playsets and collectible figures, highlighted by the fan-favorite and much-anticipated Multiverse line, which captures the superior accuracy and details of the film’s characters. Also supporting Batman v Superman: Dawn of Justice are global licensees such as The LEGO Group, with exciting construction sets inspired by memorable scenes from the film, and Rubie’s Costume Co., with a new line of Batman v Superman: Dawn of Justice-inspired costumes and accessories for both kid and adult fans.
Additional toy partners supporting the property include Funko, with fan-favorite stylized collectible figures; Thinkway Toys, with a role-play line for Batman and Superman fans; Jakks Pacific, with their popular 31-inch and 20-inch collectible Batman and Superman figures to size up for the epic film event; Hallmark, with extensive range of gifts and novelties; Spin Master, with roaring remote control Batmobiles; Sakar International, with electronics and accessories; Tonner Dolls, with detailed-design fashion dolls; Bandai America, with poseable figure model kits; Buffalo Games, with adult puzzles; and even Fetch for Cool Pets, with pet accessories for furry friends to get in on the fun; among many other licensees around the world.
Warner Bros. Pictures presents, an Atlas Entertainment/Cruel and Unusual production, a Zack Snyder film, Batman v Superman: Dawn of Justice, starring Oscar winner Ben Affleck (Argo) as Batman/Bruce Wayne and Henry Cavill as Superman/Clark Kent in the characters’ first big-screen pairing. Directed by Snyder, the film also stars Oscar nominees Amy Adams (American Hustle), Jesse Eisenberg (The Social Network), Diane Lane (Unfaithful) and Laurence Fishburne (What’s Love Got to Do with It); Oscar winners Jeremy Irons (Reversal of Fortune) and Holly Hunter (The Piano); and Gal Gadot as Wonder Woman/Diana Prince. Snyder directed from a screenplay written by Chris Terrio and David S. Goyer, based on characters from DC Comics, including Batman, created by Bob Kane with Bill Finger, and Superman, created by Jerry Siegel and Joe Shuster. The film is produced by Charles Roven and Deborah Snyder, with Wesley Coller, Geoff Johns and David S. Goyer serving as executive producers. Batman v Superman: Dawn of Justice will be distributed worldwide in 3D, 2D, and select IMAX 3D theaters beginning March 25, 2016, from Warner Bros. Pictures, a Warner Bros. Entertainment Company.
New York Toy Fair Features Batman v Superman Toys