Mattel Announces an Adam West Batman Toy Line

Word broke earlier this year that 20th Century Fox and Warner Bros. had negotiated a deal regarding licensing of the 1960’s “Batman” television show. Today, the latest issue of License! Global confirms that the first wave of merchandise will hit in 2013.

“The 1960’s Classic Batman TV Series line,” the magazine reports, “which will be released next year, is based on the original television series starring Adam West and Burt Ward.”

“Batman” aired for three seasons on ABC between 1966 and 1968 and featured returning talent like Cesar Romero, Frank Gorshin, Julie Newmar and Eartha Kitt.

Due to legal complications, “Batman” has never been available on DVD but with news of a toy line on the way, it’s likely we’ll be seeing the Caped Crusader and the Boy Wonder finally hit the format sometime next year.

The magazine also reveals that Mattel will continue the “DC Super Friends” line, introduce a new line for 2014 based on the upcoming “Beware the Batman,” “refresh” DC’s adult collector line and continue their “evergreen” Batman figures in a line called “Power Attack.” Naturally, next summer’s Man of Steel will also receive a tie-in toy line.