JAKKS Pacific Secures Licensing Deal for Batman v Superman: Dawn of Justice

Batman Costume

U.S. toymaker JAKKS Pacific announced today a licensing agreement with Warner Bros. Consumer Products to manufacture, distribute and market a line of toys and products based on Warner Bros. Pictures and RatPac Dune Entertainment’s highly-anticipated feature film, Batman v Superman: Dawn of Justice, scheduled to hit theaters on March 25, 2016. The film, which pairs the two super heroes for the first time on the big screen, is directed by Zack Snyder and stars Ben Affleck as Batman and Henry Cavill as Superman.

The agreement, which covers the Batman v Superman: Dawn of Justice film, also includes a domestic and international renewal for the full DC Comics franchise. The multi-category license includes large-scale action figures and vehicles, accessories, games, wagons and more. JAKKS plans to launch its Batman v Superman: Dawn of Justice product line in Spring 2016 to coincide with the film’s worldwide theatrical release. New DC Comics product lines will also be available at retailers in Fall 2015.

“We could not be more excited to be part of the eagerly awaited ‘Batman v Superman: Dawn of Justice’ franchise and welcome the opportunity to bring to life two of the most epic Super Heroes of all time,” said John Blaney, Executive Vice President of Marketing, JAKKS Pacific. “We look forward to continuing our legacy of creating innovative and character-specific toys for the DC Comics line, especially in our highly detailed and collectible Big Figures line.”

“JAKKS consistently brings a larger than life statement to the toy aisle and we look forward to expanding our existing DC Comics offerings and building upon this partnership by bringing the epic ‘Batman v Superman: Dawn of Justice’ to life with an all-new Big Figures line,” says Karen McTier, executive vice president, Warner Bros. Consumer Products.

Warner Bros. Pictures’ Batman v Superman: Dawn of Justice is the highly-anticipated action adventure starring Henry Cavill in the role of Clark Kent/Superman, and Ben Affleck as Bruce Wayne/Batman. The film also stars Gal Gadot as Diana Prince/Wonder Woman, with Amy Adams, Laurence Fishburne and Diane Lane returning from Man of Steel, Jesse Eisenberg as Lex Luthor, Jeremy Irons as Alfred, and Holly Hunter in a role newly created for the film. Jason Momoa will also be making an appearance as Aquaman.

Batman v Superman: Dawn of Justice is written by Chris Terrio, from a screenplay by David S. Goyer. Charles Roven and Deborah Snyder are producing, with Benjamin Melniker, Michael E. Uslan, Wesley Coller, David S. Goyer and Geoff Johns serving as executive producers.