Star Wars: The Force Awakens toy unboxing begins prior to Force Friday!
There has been an awakening, have you felt it? It’s the start of Force Friday later this week, when a deluge of official Star Wars: The Force Awakens merchandise will officially hit store shelves worldwide. To mark the occasion, Lucasfilm is hosting an 18-hour unboxing event that will unfold across 15 cities and 12 countries, highlighting the range of epic merchandise revealed in a rolling New Year’s Eve style celebration featuring top digital stars from the Maker Studios network.
The Star Wars YouTube channel will host the live stream, which you can check out below. The event kicks off with the first unboxing in Sydney, Australia at 7:45 a.m. local time on Thursday, Sept. 3 (5:45 p.m. EDT on Wednesday, Sept. 2), with the grand finale at Lucasfilm in San Francisco at 8 a.m. PDT (11 a.m. EDT) on Thursday, Sept. 3. Each of the 15 locations will reveal a new product inspired by Star Wars: The Force Awakens.
The global unboxing event will incorporate traditional toy unboxers such as the popular EvanTubeHD, channels featuring families such as Bratayley, lifehack specialists such as ExpCaseros, gamers such as AlexBy11 and Star Wars fans from around the world, including Chris Pirillo. The global line-up includes:
|COUNTRY||CITY||MAKER TALENT||LOCAL TIME 9/3||EDT|
|Hong Kong||Hong Kong||Dante Basco||12:00||00:00 9/3|
|Brazil||Rio de Janeiro||Malena010102||08:30||07:30 9/3|
|USA||New York||EvanTubeHD||08:30||08:30 9/3|
|Mexico||Mexico City||ExpCaseros||09:30||10:30 9/3|
|USA||San Francisco||Chris Pirillo||08:00||11:00 9/3|
The global celebration culminates at midnight local time, when many retailers around the world will open their doors to fans to purchase Star Wars: The Force Awakens toys, collectibles, books, apparel and more. You can read about the specific exclusives that will be available on Fore Friday by clicking here and order your own Star Wars: The Force Awakens toys from Amazon by clicking here.