This year, they have a cool line of figures to tie into 20th Century Fox's upcoming sequel Dawn of the Planet of the Apes, the Matt Reeves-directed movie released on July 11.
They set up the first look at the toys in a diorama presumably that captures the feel of the upcoming movie if not an actual scene. You can check out some of the figures and the display in the photo gallery below and look for more from both NECA and Toy Fair in the next couple of days.
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NECA's Dawn of the Planet of the Apes Action Figures - SuperHeroHype