Viral Marketing Kicks Off for Pacific Rim

Few new developments about Guillermo del Toro’s new film Pacific Rim have come to light, but the viral marketing for the film has officially kicked off. On the website for the Pan Pacific Defense Corps (via Total Film) you can see a ‘Kaiju Alert Test’ video and a classified document to the Great Britain Air Command has come online as well. You can check out both of those below and go to the Pan Pacific Defense Corps website by clicking here. You’ll also find a countdown on the website, presumably for the first trailer, that is set to hit ‘zero’ on December 12.

In the film, legions of monstrous creatures, known as Kaiju, start rising from the sea and begin a war that would takes millions of lives and consumes humanity’s resources for years on end. To combat the giant Kaiju, a special type of weapon was devised: massive robots, called Jaegers, which are controlled simultaneously by two pilots whose minds are locked in a neural bridge. But even the Jaegers are proving nearly defenseless in the face of the relentless Kaiju. On the verge of defeat, the forces defending mankind have no choice but to turn to two unlikely heroes-a washed up former pilot (Hunnam) and an untested trainee (Kikuchi)-who are teamed to drive a legendary but seemingly obsolete Jaeger from the past. Together, they stand as mankind’s last hope against the mounting apocalypse.

Pacific Rim stars Charlie Hunnam, Rinko Kikuchi, Idris Elba, Ron Perlman, and Charlie Day and is set to be released in 2D and 3D on July 12, 2013.

Click on the document for a bigger version!