The Viral Marketing for Chronicle Sends People Flying

 In a decidedly original bit of viral promotion, Twentieth Century Fox sent a team of RC plane enthusiasts to New York City with human-shaped crafts to promote this week’s release of Chronicle, creating the illusion of super-powered individuals gliding above some of the city’s famous landmarks. Check out the video montage of the event in the player below!

The film itself stars Dane DeHaan, Michael B. Jordan, Alex Russell and Michael Kelly. In Chronicle, three high school students make an incredible discovery, leading to them developing uncanny powers beyond their understanding. As they learn to control their abilities, and use them to their advantage, their lives start to spin out of control, and their darker sides begin to take over.