Record Start for X-Men: The Last Stand DVD

The Hollywood Reporter says that X-Men: The Last Stand has become the biggest October DVD debut ever:

The fourth quarter reportedly got off to a bang this week, with both high-profile DVD releases that streeted Tuesday — 20th Century Fox Home Entertainment’s “X-Men: The Last Stand” and Buena Vista Home Entertainment’s platinum edition of “The Little Mermaid” — exceeding sales expectations.

Industry sources peg combined consumer spending on the titles to be more than $80 million, making Tuesday the biggest fourth-quarter opening day in the history of home video.

” ‘X-Men’ is outperforming our projections,” Fox senior vp marketing communications Steve Feldstein said. “We had high hopes, and it’s even outperforming those. This is a terrific start for the quarter. These two titles created a perfect demographic storm at retail.”

Industry sources put first-day sales of “X-Men” at 2.6 million units and “Mermaid” at 1.6 million units. Those figures include sales to rental dealers and account for about 30% of inventory, significantly higher than normal.

Hit the link above for more on this.

Source: The Hollywood Reporter