Hasbo, Inc. and Saban Brands announced today that Hasbro has been named the global master toy licensee for Saban’s Power Rangers. Hasbro will design, produce, and bring to market a wide variety of toys, games, and role-play items inspired by the Power Rangers franchise and its entertainment properties.
Brian Goldner, Chairman and CEO of Hasbro, said they are “honored to create a world of play experiences for such an iconic action brand. Saban’s Power Rangers are universally recognized and their hallmark attributes of teamwork and inclusivity perfectly align with our core values at Hasbro.”
Found of Saban Brands and the creator of Power Rangers, Haim Saban, added: “Hasbro leads the way in brand storytelling and creating engaging experiences across its exceptional portfolio of blockbuster and partner brands. Quality, innovation and a focus on designing dynamic products for fans of all ages makes Hasbro a great partner for Power Rangers.”
Mighty Morphin Power Rangers, created by Haim Saban, was launched in 1993 and quickly became a pop culture phenomenon. Power Rangers is currently one of the longest-running kids’ live-action series in television history with nearly 900 episodes produced to date.
The TV series, currently in its 25th season with Power Rangers Super Ninja Steel, and feature films, including 2017’s movie with Lionsgate, follows the adventures of a group of ordinary teens who morph into superheroes and save the world from evil. Saban’s Power Rangers currently airs in 150 markets around the world and is translated into numerous languages.
Hasbro will hold the worldwide rights, excluding Japan and certain other Asian markets, effective as of April 1, 2019. The first set of products from the company will be available in the spring of next year. Hasbro and Saban Brands say they are both dedicated to continuing growing this iconic brand, and in recognition of this investment, the arrangement between the parties provides Saban Brands and Hasbro with the opportunity to initiate Hasbro’s purchase of the Power Rangers property during a period of time after Hasbro becomes the master toy licensee.