Comic-Con: A RoboCop Viral Campaign Reveals the New ED-209

In a viral campaign likely to expand during next week’s Comic-Con, Columbia Pictures and MGM have revealed a first look at the robotic ED-209 design from their upcoming reboot of RoboCop. Based on the company from the film itself, the OmniCorp site features, along with the below video and image, the following mission statement:

For a half-century, these words have set the framework upon which OmniCorp has aimed to build a brighter world. We don’t do passive technology. At OmniCorp, our solutions generate a beacon of safety that we shine upon on the dangers of the day. No matter the obstacle – political, cultural, philosophical – we pursue our convictions around the globe to secure peace of mind at home. And when this requires bold new direction, we never allow doubt to shrink our duty. When your quality of life is in the balance, our leadership team will tip the scales.

Our products have elevated your lives. Our people have inspired your future. Our passion will always be at your side.

Directed by Jose Padilha, RoboCop is about to enter production with a cast that includes Joel Kinnaman, Gary Oldman, Samuel L. Jackson and Hugh Laurie. It is currently targeting an August 9, 2013 release.