300 Breaks High Definition Record

Warner Home Video (WHV) announced today that it has the fastest and highest-selling high definition title in the market with the epic action-adventure, 300. Since July 31, 2007, 300 has sold more than 250,000 copies to consumers on HD DVD and Blu-ray Disc.

300 provides another high definition milestone for Warner Home Video which was the first studio to break the 100K sold mark with The Departed. Overall WHV has six of the top 10 selling high definition titles with 300, The Departed, Superman Returns, “Planet Earth – The Complete Collection,” Batman Begins, and Happy Feet. Warner also has the highest grossing high definition title with the dual-format release of “Planet Earth.”

“‘300’ is an amazing film, and the high definition sales we are seeing underscores the positive business benefits of supporting both HD DVD and Blu-ray,” said Ron Sanders, President of Warner Home Video. “This phenomenal response to ‘300’ is the latest proof that our approach makes the most sense in today’s market and has enabled Warner Home Video to continue to lead the market in high definition sales.”

Based on the stylized graphic novel from icon Frank Miller (Sin City), 300 is an epic action-adventure about the 300 Spartan warriors led by the heroic King Leonidas who challenged Xerxes and his massive Persian army at the ancient Battle of Thermopylae.

Leveraging the capabilities that the high definition formats enable, 300 on HD DVD incorporates exclusives interactive features. Any HD DVD player connected to the internet can take advantage of the web enabled features, which include the ability for viewers to pick their favorite scenes to assemble montages and share them with friends. Users can also rate scenes within the Warner connected community as well as purchase and collect wall paper and ring tones for mobile phones. Both Blu-ray Disc and HD DVD formats include additional bonus material.

Source: Warner Home Video