International Herald Tribune reports that Spider-Man 3 will be part of a $20 million campaign for Sony Electronics:
The $20 million campaign – which includes television, radio, outdoor and print, plus online promotions and a tie-in with the coming Sony Pictures movie “Spider-Man 3” – tries to emphasize the easy-to-use, high-tech features of Sony’s camcorders and digital cameras.
More on that at the link above. Meanwhile, Brandweek says you can now make your own “Spider-Man” slideshow at Photobucket.
Source: International Herald Tribune, Brandweek