Kellogg Brings Incredibles Breakfast

The Kellogg company just made the following announcement regarding new The Incredibles breakfasts:

The Walt Disney Pictures Presentation of the Pixar Animation Studios film “The Incredibles” lived up to its name at the box-office this weekend, breaking all records for a Disney/Pixar film. Now Kellogg’s, Walt Disney Pictures and Pixar Animation Studios have joined forces to bring this incredible excitement to breakfast tables. Kellogg Company announces the arrival of a variety of limited edition Kellogg’s products – inspired by “The Incredibles” – including “The Incredibles” cereal, “The Incredibles” Pop-Tarts toaster pastries and “The Incredibles” fruit snacks.

From the Academy Award®-winning creators of “Finding Nemo” and featuring the voice talents of Craig T. Nelson and Holly Hunter, “The Incredibles” is a hilarious, action-packed animated adventure focusing on an amazing family of superheroes on a mission to save the day. Now consumers can find these incredible characters on both the big screen and on grocery store shelves.

Kellogg’s “The Incredibles” limited edition cereal is a multi-grain cereal featuring “Incrediberry Blast” strawberry-flavored toasted corn, wheat and oats. The cereal is low in fat and provides 11 essential vitamins and minerals. “The Incredibles” limited edition “Incrediberry Blast” Pop-Tarts feature a delicious wildberry filling and superhero-worthy “Wham-Bam” star icing.

“We are thrilled that this special promotion with Disney and Pixar allows us to bring great family entertainment to consumers’ breakfast tables,” said Jenny Enochson, Kellogg Company senior director of marketing communications.

The limited edition cereal, Pop-Tarts and fruit snacks promotion will run through Dec. 31, 2004. Support for the new products rollout includes television and print advertising as well as retail merchandising displays that highlight “The Incredibles” promotion.

Fans of “The Incredibles” also have a chance to win prizes through the following multiple promotions and consumer giveaways, all from Kellogg’s:

  • Free “The Incredibles” Super Launcher action toys in specially marked boxes of Kellogg’s Frosted Flakes, Froot Loops, Marshmallow Fruit Loops and Honey Smacks

  • Instant-win movie passes on specially-marked boxes of Kellogg’s Disney/Pixar “Finding Nemo” cereal

  • “The Incredibles” Mini Skateboards are available as a mail-in offer on specially-marked boxes of Kellogg’s Pop-Tarts toaster pastries

  • A 4-foot tall Mr. Incredible inflatable is available as a mail-in offer on Kellogg’s Frosted Flakes, Rice Krispies, Froot Loops and Honey Smacks

  • A Super Launcher set of one launcher and six discs is available as a mail-in offer on specially-marked boxes of Kellogg’s and Keebler cereal bars

  • “The Incredibles” limited edition mini racecar, a replica of the #5 Kellogg’s racecar driven by NASCAR driver Terry Labonte, is also available as a mail-in offer

    Source: Kellogg Company

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