Samsung Assembles Earth’s Mightiest Heroes in Avengers-Inspired Ad

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As Avengers: Age of Ultron prepares to take over the world, Samsung has debuted an extended ad for a new venture, an immersive VR experience set in the world of The Avengers. The ad features athletes Eddie Lacy, John John Florence, Fabian Cancellara, Lionel Messi, and two lucky super fans assembling in the shop that looks very similar to the Shawarma restaurant from the first Avengers film. Check it out below!

Fans can download the VR360 video on their Samsung Galaxy S6, take it for a spin at their nearest flagship store, or experience on their own with the Gear VR for S6 by downloading it from the Oculus VR Store. You can find out even more about the experience by clicking here.

Avengers: Age of Ultron is the epic follow-up to the biggest Super Hero movie of all time. When Tony Stark tries to jumpstart a dormant peacekeeping program, things go awry and Earth’s Mightiest Heroes, including Iron Man, Captain America, Thor, The Incredible Hulk, Black Widow and Hawkeye, are put to the ultimate test as the fate of the planet hangs in the balance. As the villainous Ultron emerges, it is up to The Avengers to stop him from enacting his terrible plans, and soon uneasy alliances and unexpected action pave the way for an epic and unique global adventure.

Marvel’s Avengers: Age of Ultron stars Robert Downey Jr., who returns as Iron Man, along with Chris Evans as Captain America, Chris Hemsworth as Thor and Mark Ruffalo as The Hulk. Together with Scarlett Johansson as Black Widow and Jeremy Renner as Hawkeye, and with the additional support of Samuel L. Jackson as Nick Fury, Don Cheadle as James Rhodes/War Machine, Cobie Smulders as Agent Maria Hill and Stellan Skarsgård as Erik Selvig, the team must reassemble to defeat James Spader as Ultron, a terrifying technological villain hell-bent on human extinction. Along the way, they confront two mysterious and powerful newcomers, Wanda Maximoff, played by Elizabeth Olsen, and Pietro Maximoff, played by Aaron Taylor-Johnson, and meet an old friend in a new form when Bettany becomes Vision.

Written and directed by Joss Whedon and produced by Kevin Feige, Marvel’s Avengers: Age of Ultron is based on the ever-popular Marvel comic book series “The Avengers,” first published in 1963. Louis D’Esposito, Alan Fine, Victoria Alonso, Jeremy Latcham, Patricia Whitcher, Stan Lee and Jon Favreau serve as executive producers. Marvel’s Avengers: Age of Ultron opens in theaters on May 1, 2015.