Spider-Man was just spotted swinging through London, and the reason might surprise you. New footage from Wembley Park reveals a mysterious shoot weeks before Brand New Day‘s theatrical release, and confuses Avengers: Doomsday fans too.
Spider-Man: Brand New Day filming a new promo at Wembley
New set photos and videos from Wembley Park in London show Spider-Man filming scenes for what appears to be a promotional ad, according to a Spider-Man fan account on X.
Security on location confirmed that the filming is for an advertisement tied to Spider-Man: Brand New Day. The footage surfaced on June 9, sparking widespread discussion among Marvel fans online. The person in the Spider-Man suit appears to be a stunt double rather than Tom Holland himself.
Notably, the costume matches the same suit featured in Spider-Man: Brand New Day. Multiple videos from different angles circulated on social media, with additional footage shared by other users on X.
This filming activity follows Tom Holland’s April 2026 GQ interview, where he confirmed he was wrapping up last-minute reshoots in London. The new Wembley Park sighting suggests that Spider-Man-related production work in the UK is still ongoing. However, the nature of this shoot leans toward promotional material rather than actual movie footage.
Meanwhile, the timing has also raised questions because Avengers: Doomsday reshoots are currently taking place in London. As a result, some fans speculated that the Spider-Man scenes could connect to the upcoming crossover film. Nevertheless, the on-site security’s confirmation of an ad shoot points toward a simpler explanation for the Wembley activity.
Looking ahead, Spider-Man: Brand New Day hits theaters on July 31. Typically, Marvel ramps up promotional campaigns for major releases in the weeks leading up to their premiere dates.
Furthermore, Avengers: Doomsday will follow later this year with a December 18 release date, keeping the Marvel Cinematic Universe’s momentum going through the end of 2026.
