We've already seen The Muppets in the Super Bowl spot for the 2014 Toyota Highlander, and now it's been revealed that another movie character will appear during the big game (not counting the actual movie commercials).
Kia has released the extended version of its third quarter Super Bowl spot for the K900. In the spot, an unsuspecting couple meets "The Matrix" trilogy character Morpheus (Laurence Fishburne) at a valet stand. He presents them with two choices: a red key or a blue key. Should they choose wisely, they'll never look at luxury—or Kia—the same again.