Avi Arad Teams with Bruno Wu to Create New Superhero Franchises

Seven Stars Entertainment, led by Chairman Bruno Wu, will form a joint venture with prolific producer Avi Arad (The Amazing Spider Man, Iron Man) and his company Arad Productions, to develop superhero franchise properties which encompass live-action tent pole feature films, animated television series, and ultimately growing into merchandising, various digital platforms, and mobile applications. All of the stories are inspired by Chinese history and mythology. The first project, RISE OF THE TERRACOTTA WARRIORS is based on an original story idea by Arad and inspired by the history and mythology behind China’s legendary Terracotta Army sculptures which were created to protect China’s first emperor in his afterlife.
“Avi is a copious producer of fantasy, superheroes and sci-fi as well as one of the world’s top toy designers,” said Bruno Wu. “I think it’s important to provide the next generation with role models and Avi is the ideal partner to bring this Chinese myth to life in a multi media environment, including a major Chinese-US co-production tent pole movie.”
Avi Arad added: “Bruno and I share an affinity for Chinese history and culture and his knowledge will help guide me through this fascinating world of Chinese mythology. We are excited to introduce a new set of superheroes and other wonders of the world in a contemporary way to the Chinese youth and audiences around the world.”
Wu and Arad will serve as producers on the projects and Alexandra Bland from Arad Productions will executive produce.
Arad’s latest outing was with this year’s The Amazing Spider-Man.
(Photo Credit: Adriana M. Barraza / WENN)