The evocative spot marks Universal Studios Hollywood‘s inaugural consumer awareness effort for its marketing campaign launching “Transformers: The Ride-3D.” When NBC’s Super Bowl game coverage once again transcends sports to captivate the nation, Universal Studios Hollywood’s spot will capture consumer imagination as the movie-based theme park sets the stage for its epic new ride, envisioned to completely and uniquely revolutionize the next generation of immersive themed rides.
The spot will culminate with a call to action, challenging viewers to enlist at PrepareForBattle.com as N.E.S.T. volunteers within an elite AUTOBOT–human combat force. The PrepareForBattle.com website includes an interactive, online game in which fans and theme park enthusiasts will compete to rise up the military ranks by successfully completing missions involving exclusive videos, downloads and trivia. Players achieving the highest accumulated point totals will win prizes including original “Transformers” collectibles and a grand prize trip to experience “Transformers: The Ride–3D” at Universal Studios Hollywood.
Larry Kurzweil, President, Universal Studios Hollywood said, “We’re very excited to introduce our new breakthrough advertising campaign for ‘Transformers: The Ride-3D’ during the coveted Super Bowl and to be a part of the edge-of-your-seat suspense surrounding these spots for millions of viewers. In just thirty, thrilling seconds, we’ll be able capture how exhilarating this mega-attraction will be when it officially opens at Universal Studios Hollywood this May.”
The thrill ride will tell a new “Transformers” story using original, photo-realistic 3D-HD media, sophisticated special effects masterminded by Industrial Light & Magic, and one of the most elaborate roaming flight simulator ride systems ever created.