Thunderbolts*’ Wheaties Cereal Box: Where To Buy & Price Details

April 29, 2025

Wondering how to get your hands on the Thunderbolts* Wheaties cereal box? Inspired by a tongue-in-cheek line from Red Guardian in the new Marvel movie, this limited-edition item has quickly become a must-have for collectors and fans alike. With only 1,000 units available, the release is just as exclusive as the team it celebrates.

Here’s everything you need to know about where to buy the Thunderbolts* Wheaties cereal box and how much it costs.

Where to buy the limited edition Thunderbolts’ Wheaties cereal box

The limited-edition Thunderbolts* Wheaties cereal box is available exclusively through Wheaties.com.

General Mills has limited the release to only 1,000 units. Orders will begin on Wednesday, April 30, at 8 a.m. PST / 11 a.m. EST. Customers can purchase only one box each, and availability lasts until supplies run out.

The collector’s box does not contain actual cereal or toys. The product is a novelty release, marked by an asterisk denoting “absolutely no Wheaties.” The design draws inspiration from promotional materials for the Thunderbolts* film and features the full ensemble of antiheroes featured in Marvel Studios’ upcoming release.

How much is the Thunderbolts* Wheaties cereal box?

The base price of the Thunderbolts* Wheaties cereal box is $20. Customers have the option to purchase it with a protective acrylic display case for $40 total.

According to General Mills, “this limited-edition release is designed for both Super Hero fans and cereal lovers alike.” KC Glaser, senior brand experience manager, added: “Teaming up with Marvel Studios for Thunderbolts* allows us to embrace a new kind of champion — one that defies expectations.”

Each box showcases the unconventional team from Thunderbolts*: Bucky Barnes/Winter Soldier, Yelena Belova, Red Guardian, Ghost, Taskmaster, and U.S. Agent. The item mimics the appearance of the iconic orange Wheaties box and connects with life-sized standees displayed in theaters nationwide.

Marvel Studios’ Thunderbolts* releases in theaters on May 2, 2025.

Vritti Johar is an Entertainment and Pop Culture writer at Evolve Media, where she covers a wide range of engaging content, blending her passion for cinema with expert storytelling. Fascinated by filmmaking, Vritti has a keen eye for discovering movies with compelling storylines that inspire thought-provoking discussions. When she's off-duty, you'll find her exploring the world through art and photography, constantly fueling her creativity.