MTV chatted with John August the day before he turned in his draft of the script for Shazam!. Here’s a bit from the interview:
“If Captain Marvel didn’t pre-exist and there was just an idea of a 13-year-old boy who can speak a magic word and turn into a superhero — that’s a great idea,” the writer declared on the eve of turning in his completed draft for “Shazam.” “If it hadn’t been around for 50 years and someone just wrote it as a spec script, that would sell cause it’s a really good idea.”
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Source: MTV