The 7-Eleven X-Men Tie-In

7-Eleven has announced its X-Men: The Last Stand tie-in and here is the full press release:

7-Eleven(R) is hosting the world premiere of “Pizza & a Movie,” a two-month promotion co-starring 7-Eleven stores’ new P’EatZZa Sandwich(TM), Blockbuster(R) and 20th Century Fox Studios’ new movie, “X-Men: The Last Stand.”

During May, 7-Eleven customers who purchase a P’EatZZa Sandwich will receive a coupon to rent one movie and get one movie rental free at participating Blockbuster stores. The peel-off coupon sticker is located on the package of the P’EatZZa Sandwich, 7-Eleven stores’ new fresh food creation — made with pizza flatbread and deli sandwich fillings. First introduced to America on the April 10 episode of “The Apprentice” on NBC, the triangular sandwich has received rave reviews from customers in its first two weeks in stores.

The official summer movie season runs from the first weekend of May through Labor Day weekend and accounts for approximately 40 percent of a year’s box-office receipts. While movie attendance was down last year, 2006 is already bouncing back with attendance running more than 6 percent ahead of last year heading into the heavy movie-watching months.

7-Eleven goes into wide release with its Pizza & a Movie campaign, which includes free movie rentals from Blockbuster, discounts on 7-Eleven fresh foods, tickets to exclusive “X-Men: The Last Stand” movie screenings, X-Men video games, DVDs, CDs and movie gear, and grand prizes that include all- expenses-paid trips for two to a 20th Century Fox movie set or Hollywood movie premiere.

“Summertime is the biggest movie season of the year and the busiest time of year for 7-Eleven,” said Rita Bargerhuff, 7-Eleven marketing director for fresh foods. “Delicious fresh foods like P’EatZZa Sandwich and mega-movie releases, along with cold Slurpee drinks and cool contests, are all part of 7- Eleven’s kickoff to summer. In addition, everyone who purchases a P’EatZZa Sandwich wins with the offer from Blockbuster.”

Movie-lovers can win in stores, online or on the air. Here’s how:

Double Feature Deal

During May, the P’EatZZa Sandwich package will include a peel-off coupon sticker redeemable for a free movie rental with the rental of a movie at participating Blockbuster stores. In turn, customers may pick up a 7-Eleven coupon for a $1 discount on a P’EatZZa Sandwich at Blockbuster. In June, the offer changes, with 7-Eleven P’EatZZa Sandwich purchasers receiving a coupon redeemable for a free 30-day trial subscription to BLOCKBUSTER Online(R) movie rental service, which allows movie-watchers to request three DVDs at a time for delivery to their home. Valid for new subscribers only, the free trial requires internet access, email, and a valid credit card, check card or checking account.

For 7-Eleven stores not carrying the P’EatZZa Sandwich, both Blockbuster offers are valid with the purchase of a Twistas(TM), the hot new grill item made with real pizza dough and pizza fillings.

Summer Movie Virtual Scratch-off Contest Online

The contest may be virtual, but the prizes are real in the 7-Eleven Summer Movie online contest, which offers trips to a working movie set, as well as X- Men video games, DVDs, soundtracks and movie merchandise. To enter, customers simply click on the “Pizza & a Movie Instant Win” link at . After registering to play, contest entrants scratch off an onscreen game piece using what appear to be the claws of X-Men character Wolverine. Players, who maneuver the claws with their mouse, find out instantly if they have won. The grand prize is an all-expenses-paid trip, which includes round-trip airfare for two, ground transportation and three days-two nights lodging, to a 20th Century Fox movie set during the production of an upcoming film. One grand prize trip will be awarded each week in May along with dozens of other prizes. In June, the grand prize is an all- expenses-paid trip to a Hollywood movie premiere.

X-Men Extravaganza

As part of its month-long tie-in to “X-Men: The Last Stand,” 7-Eleven will host preview screenings of the much-anticipated X-Men movie sequel Thursday, May 25, in 20 major markets around the country. These preview premieres are scheduled at 7:11 p.m., the night before the movie opens nationwide. Free tickets will be given away during radio promotions in selected cities.

Slurpee(R) Storm

Slurpee, the iconic 7-Eleven beverage brand, plays a major role in almost every big summer promotion the convenience retail giant sponsors, and this year is no different. Sunkist Orange, a new flavor introduction, storms the Slurpee machine, along with a collection of four X-Men cups featuring characters from the movie. Attached to the bottom of each cup is a collectible disk with the likeness of the best-known mutants: Wolverine, Storm, Magneto and Professor. Superman and Kryptonite Ice Slurpee fly into stores in June. “It’s a Slurpee summer of super heroes and super flavors,” said Kevin Cooper, 7-Eleven category manager of proprietary beverages. “Slurpee-lovers should stay tuned to see what’s next.”

Pizza & a Movie runs through June at participating 7-Eleven stores.

“Whether customers are looking for a quick dinner and a movie at home, a chance to be the first to see one of the first major releases of the summer or a trip to an actual Hollywood set, 7-Eleven has something for every movie- buff,” Bargerhuff said.

About 7-Eleven, Inc.

7-Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7-Eleven operates or franchises more than 5,800 7-Eleven(R) stores in the United States and Canada and licenses close to 30,000 7-Eleven stores in 18 countries and U.S. territories. During 2005, 7-Eleven stores worldwide generated total sales of approximately $43 billion. Find out more online at

Source: 7-Eleven, Inc.