The Incredibles Sells 5 Million Units Day 1

On its first day of availability, Walt Disney Pictures presentation of a Pixar Animation Studios film, The Incredibles, sold five million units on DVD and video in North America, it was announced today by Steve Jobs, chairman and chief executive officer of Pixar Animation Studios and Bob Chapek, president of Buena Vista Home Entertainment. Fresh off the heels of winning two Academy Awards® (Best Animated Feature Film, Achievement in Sound Editing), the five million units sold to date has The Incredibles on track to be the best-selling DVD and video of 2005.

“The superheroes at Pixar who created ‘The Incredibles’ have made it even more thrilling in this extraordinary DVD release,” said Pixar CEO Steve Jobs. “We are gratified that millions of fans have rushed to add Pixar’s latest film to their home entertainment collections.”

President of Buena Vista Home Entertainment Bob Chapek added, “We’re thrilled that the public has embraced the ‘The Incredibles’ DVD and video in this wonderful way. We are working with our duplication facilities to keep up with consumer demand across North America.” Commenting on the first day sales, Chapek added, “With the tremendous momentum from the theatrical release and awards season it is no surprise that audiences are continuing in their admiration for this wonderful film.”

The Incredibles DVD is available in both full-frame and the original theatrical wide-screen version, and each includes a filmmakers’ audio commentary. A second disc, fully loaded with special features, is highlighted by the Academy Award®-nominated Pixar Animation Studios short film Boundin’; an exclusive all-new animated short Jack-Jack Attack, featuring the youngest superhero of the family and his baby-sitter; “Incredi-Blunders,” bloopers and outtakes; “Behind-The-Scenes ‘Making Of’ ‘The Incredibles’”; deleted scenes; alternate openings; and more.

Source: Buena Vista Home Entertainment, Inc.