General Mills Announces Collaboration with Marvel for Loki Charms

The latest promotional material for the official Loki debut on Disney+ comes from a collaboration between General Mills and Marvel, which will bring the God of Mischief directly to breakfast tables. Following fan suggestions, Loki has taken over Lucky Charms to create the Loki Charms. However, the new brand of breakfast cereal will only be available online, while supplies last. A limited run of 3,500 boxes will cost $8.00 each.

The way to get your hands on the Loki Charms is by clicking on starting at 11 a.m. ET on June 9, right before the series debuts on Disney+. But for the first fans perceptive enough to have picked up on clues in the trailers, the right password may provide early access to the first 1,000 boxes right now.

For the occasion, they have also released a promo, featuring Loki at it again. You can watch it in the player below.

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The official synopsis for Loki from Disney+ and Marvel Studios:

“Picking up immediately after Loki steals the Tesseract (again), he finds himself called before the Time Variance Authority, a bureaucratic organization that exists outside of time and space, forced to answer for his crimes against the timeline and given a choice: face deletion from reality or assist in catching an even greater threat.”

Loki will debut its first episode on Disney+ on Wednesday, June 9. New episodes will follow every Wednesday. In the meantime, you can check the packaging for the Loki Charms here below.

Are you going to taste the Loki Charms? Let us know in the comment section below!

Recommended Reading: Loki: Agent of Asgard – The Complete Collection

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