Hasbro Reveals New Star Wars, Marvel and Transformers Products at Toy Fair

Hasbro showcased its 2016 portfolio of licensed products at the American International Toy Fair in New York City this week, and in the gallery below, you can see new toys from the Marvel, Transformers and Star Wars franchises!

“We look forward to unveiling the latest innovative play experiences from the Hasbro brand portfolio,” said John Frascotti, President, Hasbro Brands. “We are continuing to invest in strong entertainment brand-driven storytelling across all media, including, television, film, digital, toys, games and consumer products, and to provide our audiences with more ways to experience our brands than ever before.”

Toy Fair is an annual event that is owned and operated by the Toy Industry Association (TIA). The largest toy trade show in the Western Hemisphere, Toy Fair takes place each February at the Jacob K. Javits Center in New York City. The show brings together more than 1,200 exhibiting manufacturers, distributors, importers and sales agents to showcase hundreds of thousands of toys and youth entertainment products to 7,000+ unique retail outlets from 100 countries.

What do you think of the Hasbro products? Let us know which ones are your favorite.