NASCAR cars get a Batman v Superman Makeover for March 20 race
Warner Bros. Consumer Products and 11-time NASCAR Sprint Cup Series champions Hendrick Motorsports today unveiled the latest pairing in their ongoing partnership, featuring two special paint schemes for drivers Dale Earnhardt Jr. and Jimmie Johnson, to promote the upcoming and highly-anticipated Batman v Superman: Dawn of Justice. Batman will be represented on Earnhardt’s No. 88 Nationwide Batman Chevrolet SS and Superman will be featured on Johnson’s No. 48 Lowe’s Superman Chevrolet SS when the teammates square off during the March 20 race in Fontana, California. You can check out an image of the vehicles below!
In addition, Hendrick Motorsports, Nationwide and Lowe’s will have at-track activations for fans of all ages during the California race weekend. In addition to giveaways and themed activities, select costumes from the film will be on display. Licensed merchandise featuring the Batman v Superman: Dawn of Justice paint schemes for the Nos. 48 and 88 cars will be available at participating retailers and online beginning January 22.
Finally, as part of their involvement with the film, Nationwide is offering one lucky fan a once-in-a-lifetime opportunity to attend the premiere of the film. The prize package includes airfare, lodging, two tickets to Sunday’s race, a meet-and-greet opportunity with Earnhardt, two tickets to the red carpet premiere and more. Fans can visit NationwideBatman88.com to enter the contest.
Batman v Superman: Dawn of Justice is set to open worldwide on March 25, 2016.