We’re just four days away from Licensing Expo 2015 and we’ll be attending the Las Vegas-based convention where studios and brands alike will be showcasing various materials from some highly-anticipated projects. Ahead of the event, Warner Bros. Consumer Products has announced their full line-up of what they will be showing at the event, ranging from their DC Comics-based films to their planned “Harry Potter” spin-off. You can read the full press release below and check back here next week for exclusive photos from the event!
With a powerhouse portfolio of entertainment properties—anchored by a theatrical slate of tentpole films, a fan-driven TV portfolio, global initiatives with immersive worlds, all-new animated content developed for younger fans, and a diverse lineup of pop-classic favorites—Warner Bros. Consumer Products (WBCP) soars into Licensing Expo 2015 with an unrivaled lineup of content support and partners that will drive its licensing, merchandising and retail business in 2016 and beyond.
“WBCP arrives at Licensing Expo with an unmatched portfolio of content and product offerings, led by the most anticipated feature film events of 2016—DC Comics’ Batman v Superman: Dawn of Justice, the first time fans will see Batman and Superman together in a theatrical event; DC Comics’ Suicide Squad, the first-ever theatrical team up of some of the most iconic Super-Villains; and from J.K. Rowling’s Wizarding World, Fantastic Beasts and Where to Find Them,” said Brad Globe, President of Warner Bros. Consumer Products. “Content is the cornerstone of our robust programs, and we have an unparalleled lineup of collaborations and partnerships, which is a testament to the trusted relationships we have built with all of our licensing and retail partners.”
Batman and Superman – First Time Ever Together in a Theatrical Event!
Batman v Superman: Dawn of Justice will be supported by an impressive list of licensees, including global toy partner, Mattel, with a wide range toy line, including action figures, role-play, playsets and collectible figures, highlighted by the fan-favorite Movie Masters line. Also supporting Batman v Superman: Dawn of Justice will be The LEGO Group, global construction partner; Rubie’s Costume Co. with a wide range of costume products based on the entire DC Comics portfolio, including Batman v Superman: Dawn of Justice; and Thinkway Toys for role play items. Additionally, apparel and accessories collections from Junkfood and Bioworld, and footwear from Converse, with a graphically unique inspired line for Batman v Superman: Dawn of Justice; among many others will support the film.
DC Comics’ Super-Villains Team Up for First Time in Theatrical Film:
From J.K. Rowling’s Wizarding World:
“We are incredibly excited to further explore and dig deeper into our already strong portfolio with an eye towards content creation, allowing us to offer initiatives for girls, boys and preschoolers on a global scale,” said Karen McTier, Executive Vice President, Warner Bros. Consumer Products. “With programs like DC Super Hero Girls, Batman Unlimited, DC Super Friends and more, WBCP is creating new content and building impactful activations with partners around the world.”
DC Super Hero Girls Empowers Girls to True Potential:
DC Super Hero Girls will take the girls space by storm when it launches this fall as it plays out across multiple entertainment content platforms and product categories to create an immersive world. Featuring a completely new artistic style and aesthetic, this unprecedented initiative will include digital content and TV specials, while made-for-videos, publishing, toys, apparel and other products will begin to roll out in 2016, providing opportunities for girls to interact with characters, learn about the storylines, and engage in customizable play.
The LEGO Group will also be key to building the DC Super Hero Girls franchise, leveraging their experience and success engaging girls in creative construction play to bolster this universe through an array of LEGO building sets designed to inspire girls’ imaginations.
The Random House Books for Young Readers imprint of Random House Children’s Books has been appointed the master publishing partner for the franchise and offers a portfolio of books that will bring the DC Super Hero Girls world to life. Global partner Rubie’s Costumes will also offer a wide range of costumes based on the various characters. Additionally, consumer products partners around the world will be engaged in creating a merchandise line dedicated to DC Super Hero Girls across all key categories.
All-New Adventures with Batman Unlimited and DC Super Friends:
Batman Unlimited debuted content in May as a made-for-video animated movie entitled Batman Unlimited: Animal Instincts from Warner Bros. Home Entertainment, with the sequel Batman Unlimited: Monstery Mayhem set to release in the second half of 2015. Adding to the new Batman Unlimited content, Warner Bros. has started to roll out the 22 stand-alone, two-minute shorts featuring additional story elements along with companion apps designed for young fans to extend and customize their experience in a new interactive way. Rubie’s Costumes will support the new original content with a line of inspired-by dress-up and costumes, and toymaker Thinkway will introduce new Batman Unlimited-themed role-play accessories. Batman Unlimited will have products in other key categories, such as apparel and publishing, to be announced at a later time.
DC Super Friends content, inspired by the Fisher-Price Imaginext toy line, also introduces a series of shorts. Exciting new playset environments from the successful product line are featured in the shorts, such as The Joker Laff Factory as well as a new design of the fan-favorite Batcave, all featuring the interactive Imaginext Power Pad that enables kids to activate key features in the toy. Publishing partner Random House Children’s Books will also continue to extend storytelling by publishing new titles. Additional licensees in other key categories and will be announced in the coming months
DC TV Portfolio Takes New Heights:
Zoinks! Scooby-Doo is Building Excitement:
Scooby-Doo and the Gang are rollin’ up in the Mystery Machine for the upcoming new animated comedy Be Cool Scooby-Doo! as WBCP will continue to offer licensing opportunities for the Scooby-Doo brand and groovy opportunities to new and returning partners, including global master toy licensee Character Group, Kellogg, General Mills, Rubie’s Costumes, Scholastic and Hallmark, among others.
Classic Animated Favorites Just Keep Getting Better:
TV Properties Continue to Win Over Audiences:
WBCP will also continue to highlight its current and classic hit television properties such as Warner Bros. Television’s “Supernatural” and “The Vampire Diaries,” as well as Warner Horizon Television’s “Pretty Little Liars” and “The Voice,” in addition to perennial hits such as Friends, Seinfeld, and many more with continued cross-category support at retail as part of its television licensing entertainment portfolio. Adding to the diverse licensing show lineup, WBCP will also introduce the summer event game show 500 Questions and the new 2015-2016 season series, including “Rush Hour,” “Blindspot,” “Containment” and “Heads Up!”
WBCP Offers Immersive Experiences For Young Fans:
Video Games Bring Worlds to Life:
Worldwide Reach of Global Themed Entertainment:
Harry Potter: The Exhibition, currently in Paris and with more stops planned for 2015 and beyond, continues to bring the Harry Potter experience to fans with a state-of-the-art interactive, travelling exhibition featuring thousands of props, costumes and magical creatures from the Warner Bros. films based on J.K. Rowling’s beloved book series.
WBCP also currently manages a successful theme park portfolio with partners around the world, including Warner Bros.-inspired theme parks in Australia and Spain, Six Flags theme parks throughout North America, and Hopi Hari in Brazil, all immersing fans in the world of DC Comics Super Heroes, Looney Tunes characters and more.
Located at Booth #N139, WBCP is one of the largest exhibitors at this year’s show.