Kevin Feige Talks Flashback and the Ending of Iron Man 3

“He goes to Vegas, he sleeps with a reporter, to sort of set up that, so that the relationship with Pepper, there’s a flashback at the beginning of this movie with the Rebecca Hall character that shows what he was like many years ago, before he became Iron Man. And you see a little bit of that playboy. But the fact is, you always want to remind audiences of that side of him, so you can appreciate how, sort of mature he’s getting. That he’s putting all that aside to be with her. The other thing is, the chemistry between Robert and Gwyneth is spectacular.

“And, we just want to keep it with each movie we go, do we want to bring her back?  Yes, of course. Because it’s just so strong.  Yknow, the marketing to Avengers, you may remember the big line, Steve Rogers, Captain America says, you know, without a suit of armor what are you?  And he says, billionaire playboy, philanthropist, whatever, and even Robert would go, I’m not really a playboy anymore.  And I’d say, the line’s good, it’s okay.  It’s fun.  But even he was like, I’m not really a playboy.  And he’s not.”
Throughout the production of Iron Man 3, it has been referred to as ‘the end’ of a trilogy and all the previous endings have been rather explosive, but it seems they saved the best for last.
“We have what I think is the biggest, you know, most action-packed finale we’ve had. I showed the film to Joss Whedon who is our writer-director of Avengers, is currently working on Avengers 2, and he saw the finale of this and he goes, what am I supposed to do now?  What am I going to do in Avengers 2?”
Setting the bar high for Marvel Phase 2 is exactly what we want to hear. What do you think happens at the end of Iron Man 3?
Hitting 3D, 2D and IMAX theaters on May 3, the Shane Black-directed action adventure stars Robert Downey Jr., Gwyneth Paltrow, Don Cheadle, Guy Pearce, Rebecca Hall, Stephanie Szostak, James Badge Dale, Jon Favreau, Ben Kingsley and Wang Xuequi.