For the second year in a row, Time Warner Cable (TWC) will promote its innovative products and services during the Super Bowl, on February 3, with the debut of a TV spot featuring AMC’s Emmy® Award-winning series “The Walking Dead.” The company partnered with AMC to produce the 30-second spot, featuring series star Norman Reedus (Daryl Dixon), which will be seen across its footprint in 44 markets as part of its Enjoy Better brand campaign.
Leading up to game day, customers will see teaser activity, via online media, including Time Warner Cable’s Twitter and English and Spanish Facebook pages. On game day, customers can log on to Time Warner Cable’s YouTube channel to view two exclusive teasers right before the game.
“The Time Warner Cable Enjoy Shows Better partnership with AMC helps our customers engage more deeply with the shows they love, in this case, ’The Walking Dead,’ currently the most watched drama series on television,” said Jeffrey A. Hirsch, Executive Vice President, Chief Marketing Officer, Residential Services for Time Warner Cable. “This partnership is a solid demonstration of how we are able to merge our very best products and services with the very best in programming and offer it to our customers so that they can enjoy it even better.”
“This campaign uniquely and cleverly captures the spirit of ‘The Walking Dead’ as well as featuring one of the series’ most iconic characters, Daryl Dixon,” said Charlie Collier, President and General Manager of AMC. “We are thrilled to be working with Time Warner Cable to bring fans of ‘The Walking Dead,’ one of television’s most passionate and engaged audiences, even better ways to experience and re-experience the zombie apocalypse.”
In addition, Time Warner Cable will launch the Enjoy Shows Better: “The Walking Dead” Sweepstakes on Friday, February 8th. Fans of Time Warner Cable’s Facebook pages will be able to answer daily trivia questions about AMC’s “The Walking Dead” as well as see why Time Warner Cable’s products and services are better than ever. Fans can enter for a chance to win a trip for two to meet the cast of AMC’s “The Walking Dead” in San Diego this July, one year of Time Warner Cable Digital TV, Broadband Internet service, and more. Customers can enter through March 13th. The Grand Prize winner will be selected around March 14th.
The Walking Dead returns on February 10 at 9ET/8CT.