In an interview with The West Australian, Marvel Studios producer Kevin Feige had this to say: “It’s not a serious movie, but we seriously dig into exploring more of Tony. The trick is just trying to make great movies. We try to make them all great, all different and all fresh. What you’ll see in Iron Man 3 is some very unique directions that were taken.”
Director Shane Black also clarified what is being done with the sequel: “We’re not aiming for bigger, necessarily. We’re aiming for different and fresh and new. It’s all about capturing that lightning-in-a-bottle feel, about trying to get as much into this as we can. We’re looking to get a ton of thrills into a short space, to make a nice little stew for you.”
Even star Robert Downey Jr.talked about the changes, and he thinks they’re appropriate. “You can dissect why [The Avengers] was the right movie with the right people and the right director at the time. But we feel the same way about Iron Man 3 now.”
Iron Man 3 opens in 3D and 2D theaters on May 3, 2013.