In July 2008, The Dark Knight bowed to $158.4 million to become the top opener of all time at the domestic box office (it had the advantage of opening in the heart of summer). The pic held the record until fellow Warner Bros. title Harry Potter and the Deathly Hallows Part 2 debuted to nearly $170 million in July 2011.
Avengers also is tracking better than Lionsgate’s blockbuster The Hunger Games, which posted a record March bow of $152.5 million to score the third-best opening of all time behind Deathly Hallows Part 2 and Dark Knight, respectively.
According to first tracking, unaided awareness in Avengers is 13 percent, compared with 10 percent for Dark Knight and 11 percent for Hunger Games; first choice is 23 percent, tying with Hunger Games and higher than the 19 percent for Dark Knight.
Total awareness is 85 percent, compared with 76 percent for Dark Knight and 74 percent for Hunger Games; definite interest is 61 percent, versus 62 percent for Dark Knight and 54 percent for Hunger Games.
Marvel’s The Avengers will start opening internationally on April 25.