It looks like the folks at Netflix finally realized that Ryan Reynolds fans don’t necessarily want to tune into a movie mainly promoted as a heartwarming drama. So while his new time travel movie initially sold the father-son-self drama, like Bruce Willis in Disney’s The Kid, the final The Adam Project trailer emphasizes flying guys in robot armor who vaporize, blasters, and car chases. Plus a plot that’s less “Saving the inner child” than it is “travel through time to prevent time travel and Terminators.” If this tricks people into seeing some heartwarming moments in between, so be it.
Here’s the new action-based hard sell below:
In addition, Netflix just released an official poster/key art that sells both the drama and the action. It’s clearly going for both an Amblin vibe and the J.J. Abrams lens flare:
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According to Netflix’s description of The Adam Project, “A time-traveling pilot teams up with his younger self and his late father to come to terms with his past while saving the future.” Unofficially, as with Red Notice, the formula appears to be to team Ryan Reynolds up with other actors known for playing superheroes. Clearly, the marketing folks saw value in dropping the m-word (Multiverse) into the trailer right about now.
But what do you think so far? Let us know in comments.
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