With this year’s annual Toy Fair significantly postponed, Super7 appears to be taking this week to make their own 2021 announcements independently. Godzilla was somewhat expected. But 7-inch Transformers Ultimates were not. In a Facebook post this morning, the company made the announcement, along with a tease for the first figure. It looks to be a sparkly ghost Starscream.
Super7 previously made non-transforming, animated-style Transformers in the 4-inch Reaction scale. But with Hasbro recently going all in on animated figures themselves, this outsourcing comes as a surprise. The Transformers’ home company recently introduced both a non-transforming, super-poseable R.E.D. line, and a Studio Series transforming line based on the 1986 animated movie. Will fans also buy into a made-to-order line like this one? Perhaps if it does primarily unexpected variants like this one. Or adopts a consistent scale unencumbered by the need to transform.
Super7 Ultimates typically run around $45 plus shipping, and take preorders a year prior to release so that quantity matches demand fairly closely. Although many reuse body parts from Mattel’s Masters of the Universe Classics, others are all-original. They previously did a Lion Force Voltron in this style, so robots have a precedent in this space.
Will you buy Transformers Ultimates? Let us know in comments.
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