Marvel Studios and Warner Bros. are featuring Iron Man and The Dark Knight, respectively, at the Licensing International Expo in New York City. Video Business says you can expect a huge campaign for the Iron Man DVD:
Retailers can expect to see an even bigger merchandising campaign on behalf of Iron Man’s DVD release this fall than they’re seeing in stores for the filmâ€™s theatrical run.
Paul Gitter, Marvel Entertainment president of consumer products, North America, said the decision to increase the merchandising program surrounding the DVD release was based on the film’s overall performance and “how well the property resonates with multiple demographic segments.”
Meanwhile, about The Dark Knight, the trade stated:
Warner Bros. Consumers Products will be hyping merchandise tied to the studio’s biggest upcoming films, including The Dark Knight, Harry Potter and the Half-Blood Prince and Where the Wild Things Are. For its Batman Begins sequel, Warner will feature apparel starring the Caped Crusader in Lego form. Mattel will launch a toy line for a 2009 Cartoon Network show from Warner, Batman: The Brave and the Bold.
The annual Expo is taking place from June 10 – 12 at the Javits Convention Center in New York.
Source: Video Business