Will Transformers Toys Top the Summer?

The Los Angeles Times has posted an article on the toy sales this summer. Here’s a clip:

Toy industry analysts expect this year to be strong in action figure sales because of the number of summer movies featuring swashbuckling heroes or crime fighting characters including “Spider-Man 3,” “Pirates of the Caribbean: At World’s End” and “Fantastic Four: Rise of the Silver Surfer.” The biggest seller of the season, however, could be Transformers, the popular toy series that will be brought to life by Michael Bay’s upcoming action film. “Transformers,” which features the heroic robot Optimus Prime and the villainous Megatron, will be released July 3 by Paramount Pictures. The toys have been out since early June.

Visit the link above for much more!

Source: Los Angeles Times