This Hulk is Changing Color talked to producer Avi Arad at the Spider-Man 3 junket on Friday and asked about The Incredible Hulk. Here’s a clip:

It’s a new Hulk, new direction, new size, new color, new attitude. Anything that was done before is not in this movie. It’s a very different kind of Hulk. It’s more of a love story; it’s more of a heroic Hulk. It’s a kind of Hulk we loved in the show, so it’s kind of more influenced by the show than anything else. It’s very human, very touching, and huge action. Louis Leterrier has a unique filming style that will be great here and it’s going to be spectacular.

The more interesting bit comes after this quote and you can read about it here.