WB Goes Virtual with the 300 Movie Expo

In anticipation of the worldwide release of the epic action adventure 300, Warner Bros. Pictures launched an immersive 3-D exposition within the fast-growing online community known as Second Life. A live Q&A with the film’s director, Zack Snyder, award-winning graphic novelist Frank Miller, and the film’s stars Gerard Butler, Lena Headey and Rodrigo Santoro, kicked off the month-long 3-D exposition on Friday, March 16, 2007. Following the press event, the 300 Movie Expo is now open and available to any of the free service’s 4.6 million users.

Warner Bros. Pictures International worked with the creative marketing agency Picture Production Company (PPC) to create the 300 Movie Expo within Second Life. The 300 Movie Expo is set on a virtual island on which four “expodomes” have been created especially to showcase the unique look and feel of the film:

• This is Sparta. An interactive exhibit inspired by the Spartan aesthetic, this environment will offer users “in-world” collectibles and a specially created 10 minute featurette from the film.

• Cinema. The “300” Movie Expo also contains an outdoor theater in which users can view audiovisual materials from the film.

• Gallery. An art gallery featuring production images, as well as frames from Frank Miller’s award-winning graphic novel and concept art from the film.

• Reading Room. An open-air lounge that allows users to flip through select pages from “300: The Art of the Film” and listen to music from the soundtrack.

Second Life is a 3-D virtual world in which users can digitally create on-screen personas to represent themselves (i.e. “avatars”) and build or purchase homes, clothing, possessions, businesses, art galleries, performances spaces, or pursue any number of human endeavors. The core of the Second Life experience is human interaction within a fully realized virtual environment foreseen by science fiction and brought to life through a highly developed and expressive digital interface.

Source: Warner Bros. Pictures