Best Buy to Promote Sin City

Starting March 27, electronics chain Best Buy will give out free DVDs promoting April 1 theatrical release Sin City, says Video Business:

Consumers will be able to get the teaser DVDs–which contain a trailer, behind-the-scenes interviews and scenes from the film–with the purchase of any CD, DVD or videogame. Also included are promos for Dimension movies currently on DVD and $50 worth of Best Buy coupons toward purchases of those titles. The giveaway will be featured prominently in the March 27 circular.

The giveaway lasts a week and Best Buy will give out about 150,000 discs. The chain did something similar with Hellboy last year, when they gave out 300,000 teaser DVDs for the movie.

Source: Video Business