Jeph Loeb on Marvel's TV Plans

Two days ago, Marvel Entertainment announced it had appointed Jeph Loeb as Executive Vice President, Head of Television. Newsarama talked to Loeb about the deal and he mentioned more on what we can expect. Here's an excerpt from the interview:

Well, there's three different areas that Marvel is exploring and will continue to work with: the first are the direct-to-DVD animated videos, like Planet Hulk — which I loved. The second are continuing and expanding in the areas of animation, currently they have Super Hero Squad, which is on Cartoon Network, starting in the fall will be Avengers: Earth's Mightiest Heroes on Disney XD, and we're developing Ultimate Spider-Man, also for Disney XD.

There are some projects in animation that we're not ready to talk about, but we're going to be developing and expanding into that arena. Our hope is to bring Marvel Animation up to the quality and notoriety of the publishing and movie division. We're now part of the legacy of Disney, where animation is king, and it's our responsibility to up our game and create something that sets Marvel Animation apart from everything else that's out there. At least that's our challenge and our hope.

And then there's a brand new division that we'll do with live action, where we're working in partnership with ABC and ABC Family to find the right properties, the right characters and develop them. To start, we will be exploring the one-hour drama field similar to the shows that I mentioned that I've worked on, like Smallvillle and Lost.

You can check out the full interview here and check out the original trailer for Marvel's Super Hero Squad below: