Variety talked with the trade exhibitors at ShowEast about the anticipated films coming up...
There was near unanimity that New Line's "The Lord of the Rings: The Return of the King" will set the B.O. world afire when it bows domestically and in much of the world on Dec. 17. Likewise, few question how Sony can lose when "Spider-Man 2" starts slinging B.O. webs next summer.
Yet even Cinemark's Warner noted a sequel is never simply a license to print money. "A lot of it has to do with how well the original film worked," he said.
Sounds like good news for "Lord of the Rings" and Spidey.
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