IMAX Corporation and Warner Bros. Pictures today announced that 300 continued its box office reign, posting a record-breaking second weekend at IMAXÂ® theatres. After already registering the highest opening weekend in IMAX’s history, the digitally re-mastered IMAX release grossed $2.7 million from 62 domestic IMAX screens, from Friday, March 16 through Sunday, March 18. The film’s worldwide IMAX total has climbed to $9.1 million, contributing to the overall box office of $154.2 million through the weekend.
“The overwhelmingly positive moviegoer response to ’300′ in IMAX’s immersive format is contributing to the overall success of the film,” said Dan Fellman, President of Domestic Distribution at Warner Bros. Pictures. “We are very pleased with the film’s performance and look forward to its continued success in both conventional and IMAX theatres in the coming weeks.”
“Moviegoers are loving ’300: The IMAX Experience’ and research results speak very favorably to increased word-of-mouth and repeat visitation to IMAX theatres,” said IMAX Co-Chairmen and Co-CEOs Richard L. Gelfond and Bradley J. Wechsler. “We are encouraged by the positive consumer reaction and box office performance of this exciting motion picture, and we believe it will help increase the popularity of the IMAX brand with moviegoers and exhibitors.”
“It’s working. Our theatres are happy, moviegoers love the film and they’re returning to theatres to see it in IMAX,” added Greg Foster, Chairman and President of IMAX Filmed Entertainment. “Based on our advance ticket sales and this weekend’s amazing hold, it’s obvious this film has strong legs, which is a terrific way to kick off our 2007 film slate.”
“300: The IMAX Experience” had a strong opening weekend in Korea, and is performing very well through its second weekend in Taiwan. The film is slated for release in at least 20 more international locations during the next few weeks.
“The IMAX release of ’300′ is off to a great start internationally,” said Veronika Kwan-Rubinek, President of International Distribution, Warner Bros. Pictures. “We are delighted that audiences are experiencing the film in this unique and immersive way, and we anticipate even stronger box office returns as it opens in additional international IMAX theatres during the weeks ahead.”
Source: IMAX Corporation