Brandweek has published a new article talking about the licensees for Marvel Studios’ Iron Man and The Incredible Hulk. Here’s the rundown of licensees so far:
Iron Man and Incredible Hulk licensees include Hasbro (master toy licensee), Hallmark (social expressions and party goods), Kids Headquarters (boys & girls apparel), Jay Franco (domestics), Mad Engine (T-shirts), Fruit of the Loom (underwear), Disguise (costumes), BBC (footwear), Berkshire (headwear and cold weather), Mega Bloks (construction toys) and Jakks Pacific (plug & play games), AME (sleepwear), Sideshow (collectibles), FAB (back-to-school & arts and crafts) and MGA (die-cast vehicles). Marvel is looking to add partners in other key licensing categories, such as food & beverages, consumer electronics and publishing. Licensees were given a directive to incorporate innovation into their products and urged to view their creations as components of a collection, not one-off items. Transformation also is a key element of both properties.
Check out the full article at the link above!