Sony dominated the domestic box office this weekend, locking down the top two positions with Marvel Studios’ Spider-Man: Brand New Day and Screen Gems/Blumhouse’s Insidious: Out of the Further. While the web-slinger continued his reign in fourth place with $39 million at 4,006 sites, Insidious 6 gave a strong $25.3 million opening from 3,303 theaters. The combined performance gave the studio a massive one-two punch as the summer season begins to wind down.
Insidious 6 box office is ahead of The Odyssey, but stays behind Spider-Man: Brand New Day
The Insidious 6 box office result places it far ahead of Christopher Nolan’s The Odyssey in the weekend rankings, though the horror sequel could not dethrone Peter Parker. For the fifth time in franchise history, an Insidious film has opened north of $20 million. The only entry to fall short of that mark was the original 2010 film, which debuted with $13.2 million stateside. The latest one received a C+ CinemaScore, matching the grade of its predecessor, The Red Door. The franchise’s best grades remain with Insidious: Chapter 2 and Insidious: Chapter 3, both of which earned a B+ (via Box Office Mojo).
These films tend to burn fast at the box office. The highest domestic grosser in the series is Insidious: Chapter 2 with $83.5 million, followed closely by The Red Door at $82.1 million. Sony has a proven track record of programming horror in late August, a strategy that worked with 2016’s Don’t Breathe. That film opened to $26.4 million and legged out to $89.4 million domestically.
Internationally, Insidious: Out of the Further scared up $35 million for a $60.3 million global start. With a production budget of just $18 million, the film is already positioned for solid profitability. The franchise remains a low-cost, high-reward asset for Sony and Blumhouse, with the six films having generated substantial worldwide returns.
Meanwhile, Spider-Man: Brand New Day continues its historic run. The film’s domestic collection now stands at $854.9 million, making it the highest-grossing movie ever for both director Destin Daniel Cretton and star Zendaya. It sits just $3.4 million away from passing Avengers: Endgame to become the second-highest-grossing domestic release of all time. That Marvel title will receive a reissue in September, but for now, Spidey is closing in. Globally, the film has amassed $2.22 billion, with Endgame remaining Tom Holland’s top-grossing movie at $2.7 billion worldwide.
