Kevin Feige Explains Marvel’s Diversity Push
Phase Four of the MCU is poised to explore unseen corners of the Marvel Universe through the eyes of a fresh assortment of costumed heroes. The new power sets of characters like The Eternals and Shang-Chi are sure to dazzle onscreen. However, Kevin Feige would like to remind viewers that there’s more to the studio’s mission than VFX-heavy action sequences. While speaking with News 18 (via BleedingCool), he shared what his personal aims are for the franchise’s next chapter, and Marvel’s diversity push overall.
Feige has previously said that with Shang-Chi, Marvel is hoping to do for Asian-American moviegoers what Black Panther did for African-American audiences. The goal is representation. But that doesn’t mean fans of all races can’t identify with the characters about to make their MCU debut.
“I think every movie that we do is a risk,” said Feige. “We only want to do movies that people seem to think are risks. Doing the story of an Asian-American hero of Chinese heritage is something that is very intriguing to us. It will be really different and special. I hope audiences around the world respond to it in the same way they did to Steve Rogers… whether they have [an] American flag or not. It’s about the individual storyline, spectacle and adventure that come with Marvel Studios movies.”
Feige also teased that a plus-size superhero could be arriving “sooner than you think.” Additionally, since News 18 is an Indian news outlet, Feige was asked if India was part of the studio’s plan to branch out to more diverse territory.
“There is no official update but we want our films to reflect the world, to reflect audiences all over the globe that are cheering for our films,” Feige said. “We want them to see themselves up there. In our comic books, there are a lot of characters and opportunities to do that.”
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