Superman’s “S” to be Everywhere this Week

Warner Bros. Pictures has released the following announcement saying that you can expect the Superman “S” in many places this week:

The countdown to the Wednesday, June 28, opening of the Warner Bros. Pictures’ release “Superman Returns” is underway. After almost a 20-year absence from the big screen, the return of the Man of Steel is being heralded from coast to coast and on land, sea and air.

Look! Up in the sky! Superman’s iconic S-Shield — accompanied by a countdown to the day when “Superman Returns” hits movie theatres nationwide — will be projected on popular landmarks around the country. The S-Shield will appear at such recognizable sites as Niagara Falls; the Time Warner Center in New York City, where it will be clearly visible from Central Park and other parts of Manhattan; the Queen Mary in Southern California’s Long Beach Harbor; the new Fantasy Tower of the Palms Casino Resort in Las Vegas; Chicago’s Sears Tower; and the giant Mall of America in Minneapolis. The S-Shield will also be seen in a variety of prominent locations in Atlanta, Philadelphia, Washington DC, Dallas, Denver, Cleveland, Pittsburgh and Kansas City.

As befits the Super Hero who can leap tall buildings in a single bound, elite groups of skydivers will leap from airplanes in carefully synchronized jumps above major cities across the U.S. to celebrate the impending release of “Superman Returns.” Look! Up in the sky! as skydivers simultaneously take to the air above Boston, Dallas, Denver, Detroit, Phoenix and San Francisco on June 26th. In select cities, the skydiving teams will come together to form a human S-Shield as they float down to earth. In other cities, the skydivers will, together, be carrying huge S-Shield banners, which will be clearly visible from the ground.

We invite the press in each market to cover the orchestrated skydives and landmark countdowns. Please contact your Warner Bros. Pictures publicity representative for exact locations, times and other details.

For moviegoers nationwide, “S” marks the opening of “Superman Returns”…coming Wednesday, June 28, to theatres and IMAX everywhere.

Source: Warner Bros. Pictures