Yankees Balk at Spider-Man 2 Ads on Bases

Can Spider-Man 2 get any more publicity out of this? Nice job Sony! Too funny. The articles about whether or not it is the right thing to do by the MLB have been widespread from the front page of Yahoo! to news channels like CNN and Fox. Now that’s what we call marketing. Here’s the latest from the Associated Press on how the Yankees dislike the base ads…

Spider-Man is coming to a base near you. In the latest example of a sponsor’s stamp on the sports world, ads for the movie “Spider-Man 2” will be placed atop bases at major league ballparks during games from June 11-13.

The promotion, announced Wednesday, is part of baseball’s pitch to appeal to younger fans — and make money along the way.

But the New York Yankees, one of 15 teams at home that weekend, balked at the idea after the deal was announced. They will put ads on the bases only during batting practice, and then just for one game, team spokesman Rick Cerrone said.

Hit the link above for the full article and a picture of one of the bases.

Source: Associated Press