In anticipation of the March 23 release of the all-new CGI action adventure TMNT, 4Kids Entertainment, Inc. and Warner Bros. Pictures have announced promotional and merchandising partners for the movie, based on the world-renowned Teenage Mutant Ninja Turtles franchise.
McDonald’s, Airheads, Hot Topic and other retailers, including Wal-Mart, Kmart and Toys “R” Us will put promotional muscle behind the new movie starring the heroes in a half shell.
“The impressive lineup of promotional partners supporting ‘TMNT’ reflects the quality of the movie,” said Alfred R. Kahn, chairman and CEO of 4Kids Entertainment, which is the licensing agent for the Turtles franchise. “This is a movie for everybody — from today’s kids to adults who were fans of the original television series almost 20 years ago.”
Support for the movie runs throughout March, including the following promotions:
— McDonald’s — Kids can collect one of eight TMNT premiums with the purchase of a Happy Meal. The promotion is supported by television, radio and digital advertising.
4Kids has also signed on 35 licensees to support TMNT, with products ranging from action playsets and vehicles (Playmates) to videogames (Ubisoft) to an exclusive line of retro and movie apparel at Hot Topic.
The Teenage Mutant Ninja Turtles were created in 1984 by Peter Laird and Kevin Eastman, and made their television debut in 1987. The latest incarnation of the TV series, Teenage Mutant Ninja Turtles: Fast Forward, is a top-rated show on 4Kids TV on FOX on Saturday mornings. Set in the year 2105, Fast Forward takes the Turtles on futuristic adventures filled with comedy, action … and aliens.
Starting March 3, 4Kids TV on FOX will host weekly promotions including the First Annual NinjAcademy Awards where kids can vote for the Best Turtle, Best Villain, Best Invention, Best Monster, and more, online. As voting results come in, episodes that feature each winner will air. In addition, a special “lost episode” will air on March 24 as well as new episodes of Fast Forward throughout the month. TMNT videogame partner Ubisoft will also sponsor weekly videogame tips.
Source: 4Kids Entertainment, Inc.